'Jessica' Meth PSA. Harmful effects of drugs
There is a clear connection to drugs in the ‘Jessica’ PSA ad that talks about a teenage girl named Jessica that is addicted to meth and her story. This is shown by the use of lighting in this ad, showing that Jessica’s life went from happy, joyful, energetic to dark, and shows the addiction she now has and how it’s impacted her life and others. This is demonstrated when it went from her on the cheer squad with the crowds cheering for her to then getting gradually worse over time. The director's purpose is to show the audience that meth or any type of drug can mess up your life and break close relationships with people. This situation reminds me of all the stories or movies that show the theme that drugs will mess up your life and how overall will mess up your future.
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